Brand Identity Case Study–LED Lighting
Creativity and innovation can help every tech business launch to conquer a changing world. Skyelume are an advisor and supplier of lighting solutions for indoor and outdoor building lighting applications, with a strong focus on progressive LED lighting solutions.
This was basically a small team of two partners who needed a high level B2B business brand identity. They needed to look like a large international organisation and really stand out from the established GCC peer companies. Mission accomplished! I developed a striking and energetic identity system that completely differentiated Skyelume throughout the whole regional and even global market.
Initial research was focused on the visible light part of the electromagnetic spectrum – like a rainbow. This led to Pink Floyd’s Dark Side of the Moon LP artwork. This led to investigating glass prisms and how they separate the source of white light into the colour spectrum, which in turn led to a “glass” cube with 1 side sheared off which was finessed into the finished B2B business logo. See design below
Services delivered: brand identity, tone of voice, writing style and grammar, brand guide, stationery, folders, advertising, email campaigns, pop ups, marketing brochures, event banding, shirts, website, company profile.
